"Once Upon a Time . . . "
on Post Street
Once upon a time - a very, very long time ago - there was a
young man from Mississippi named Scot. And for many, many
years he worked for Ralph Lauren -
designing and installing the store's display windows
in the magical land of San Francisco. He was younger and
thinner than he is now. But, he was full of passion and a great love of style -
which he still is to this very day.
Each year he would wait. And wait. And wait.
He would look at the calendar almost every day.
"Is it time yet?" "Is it time yet?"
For he knew very well, that beginning the
first day after Halloween - he would
begin to install the holiday windows
for ALL the Polo stores in and around San Francisco.
This was his favourite time of the year.
on Post Street
Now, many people would complain as he began to install holiday windows the first week of November.
"Christmas already?!?!?!" would be the daily outburst.
on Post Street
But Scot would try to tell everyone, "It takes SO long for these magical windows to be created. We must start
early so that we can be finished by Thanksgiving."
But, no one seemed to believe him.
Corner of Geary and Stockton
So everyday Scot would go to each store.
Working 12 to 16 hours each day. Everyday.
Including weekends. Dressing mannequins.
Making enumerable wreaths. Building sets for windows.
on Geary Street
Slowly. Each day. The stores began to transform.
It was very hard work. And some days he would be cranky.
"It is very hard work creating magic."
And he would go home each night -
and sleep for a few hours - before going back to the store.
on Grant Street
One day he heard someone say, "Happy Holidays!"
on the street outside the store.
on Grant Street
And slowly, people would begin to stop and
point and smile at the holiday
creations taking shape in the store's windows.
on Kearny Street
And finally, after weeks of work, on the
Wednesday before Thanksgiving -
everything was perfect.
on Post Street
And after everything was completed.
Scot would give himself a treat . . .
He would walk around the streets and
byways in the magical land of San Francisco,
and see what everyone else had been
doing whilst he'd been working.
on Post Street
And everyone on the street was smiling.
And wishing each other Happy Holidays.
And he hoped that his little contribution
helped make the magical land of San
Francisco just slightly more magical.
Th end.
I decided to begin my holiday celebrations a few days early. So on my way home from the office on Wednesday, I grabbed my camera and relived those old days - wandering the city streets to see all the holiday windows. Sometimes I miss being able to work on the holiday windows.
Be sure to be back on Monday - I've got an exciting announcement.
Cheers,
Scot
All photography, Scot Meacham Wood for "The Adventures of Tartanscot."
Comments
Let the holidays begin. Enjoyed the window shopping!
I was missing your posts!!!!
This is simply so elegant and I am in the mood for Christmas now! :-)
"Let it snow, let it snow... let is now... "
xo
Luciane at HomeBunch.com
You are a very talented person.
Have a lovely weekend.
Teresa
I live in a place where they just don't do that.
Perhaps because it is summer time and everyone just wants to leave town for Christmas.
But I miss it.
And those stores.
The only one we have here is Tiffany's ... and thanks to my good luck, I have a husband who shops there :)
I need to go back to SF. I lived there a long time ago and always thought I would go back .. it might be time.
I love this post - the pictures and the story!!! I used to work in retail and I loved creating the windows - thanks for sharing!
Kerri
Kerri@Treschiclifestyle
Good lord, the scatter flakes! the scatter flakes! I'm sure that stuff is toxic in some mysterious way - lol.
But, oh those late nights creating magic in the windows - 'ahhhhhh' is the perfect response . . .
If I ever write a book, I think I'll use "Toxic Flakes, sueded Heros and Violettas" as the title of the chapter about my years at Ralph Lauren. :)
But this Neiman Marcus you write of, I beg to differ. That is and will always be City of Paris to me.
Loved your spread in RUE....every square inch of it!!! You are amazing!
God bless!
Snow, the magic mist that carries us back to Once Upon a Time. Merchandise is almost irrelevant in these fabulous scenes.
Thanks for the memories!
Come visit!
This could make for a wonderfully sophisticated children's book -- the anticipation mounts like an advent calendar ;)
Everyone whose ever worked for RL was changed for the better by the experience -- the real, original lifestyle brand.
I want to dive into the first RL window.
Cheers and happy holiday season, Alcira
nerochronicles.com
Thank you for your great post on windows! I too used to decorate store windows for a living and always love seeing what happens around Christmas.
Enjoy your holiday!
Best,
David @ Ashfield Hansen Design
I'm sad to say many of our stores here in southern CA no longer go all out, so thanks so much for getting us in the spirit.
Lidy